WATCH: THE ADVERT BANNED IN FRANCE FOR ‘CREATING A CLIMATE OF ANXIETY’

The advert features a sports car melting away to show the e-bike.   -   Copyright  VanMoof

The Autorité de Régulation Professionnelle de la Publicité (ARPP) has asked for the negative portrayal of car traffic and pollution in the 45 second ad to be modified before it can be aired. VanMoof, the company behind the advert, makes smart cycles which have been called the ‘Tesla’ of e-bikes.